The global wild birds products market is anticipated to grow steadily from 2025 to 2035, fueled by rising consumer interest in backyard birdwatching, ecological conservation efforts, and increasing urban biodiversity awareness. Wild birds products include a broad range of items such as bird feed, feeders, nesting boxes, water baths, and birdhouses, catering to hobbyists, conservationists, and nature enthusiasts alike.
In 2025, the global wild birds products market is expected to be valued at USD 5,699.4 million. By 2035, it is projected to grow to USD 7,962.3 million, expanding at a compound annual growth rate (CAGR) of 3.4%.
Key Market Metrics
| Metric | Value |
|---|---|
| Market Size in 2025 | USD 5,699.4 Million |
| Projected Market Size in 2035 | USD 7,962.3 Million |
| CAGR (2025 to 2035) | 3.4% |
With growing environmental consciousness, more consumers are investing in sustainable and wildlife-friendly products to attract and support native bird populations. Additionally, educational programs, wildlife tourism, and nature-centric lifestyles are contributing to greater market visibility and product innovation across the wild birds category.
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The wild birds products market is dominated by North America, owing to existing birdwatching culture, interest from homeowners in backyard wildlife and the presence of various national bird conservation groups. USA and Canada demand for specialty bird feed mixes, seasonal bird feeders, and eco-friendly birdhouses remains steady amid continued growth in backyard habitat products.
Europe is a developed market, where bird conservation and wildlife protection are woven adequately into the fabric of public education and policy. Wild bird products are best adopted in the UK, Germany and the Netherlands, with an increasing focus on biodiversity-friendly and sustainable raw materials. More than ever before European market is embracing organic and zero waste packing in their wild bird supplies.
Asia-Pacific is a growing market with a growing potential due to rising urban green areas, environmental awareness, and growing interest in bird conservation. This wild bird feeding is slowly being adopted in nations like Japan, the Australian continent, and India - but mostly around suburban and eco-tourism circles. Educational efforts and wildlife consciousness campaigns will enhance the market of this region in the years to come.
Challenge
Seasonality, Supply Chain Volatility, and Consumer Education
The wild bird products market is inherently challenged by seasonal demand patterns, volatile feedstock prices (including sunflower seeds and suet), and dependence on logistical arrangements tied to agricultural production. Erratic migration patterns and climatic irregularities have made demand forecasting a daunting task for brands and retailers.
Moreover, discontinuities in consumer species-specific rate-of-use behaviors antagonize re-purchase and limit cross-category adaptation within species (ex. feeding-to-bundling transition). Further, inconsistency quality at cheaper blends and in the power of birdhouses also relates to brand bonuses and rebuy levels.
Opportunity
Eco-Conscious Consumerism, Smart Birding Devices, and Diversified Habitats
Constraining the velocity of the players in the chain, their power to exploit, is one way to restrain the excess, whilst the industry continues to flourish, strongly propelled by the surge in popularity surrounding backyard birding, avian related eco-tourism, and avian conservation. It creates the much-needed opportunities in the form of AI-powered smart feeders, app-based bird ID systems, and connected platforms that are bringing every citizen under a single umbrella for science and community engagement.
Customers are flocking to plastic-free, compostable feeders, no-waste, high-nutrient seed blends and eco-friendly packaging. Additionally, there is also a growing trend towards pollinator- and bird-friendly landscapes, which increases demand for integrated habitat products including water features, nesting boxes, and native plant kits.
From 2020 through 2024, a backyard lifestyle boom fueled by COVID sent sales of birds feed, basic feeders and nature-based recreational products soaring. Product innovation remained limited, though, to aesthetics and packaging improvements, with marginal digital integration.
The 2025 to 2035 era will be all about tech, eco-certification and experiential birding within the industry. Retailers will adopt subscription feed delivery, data-led species tracking, and AR-enhanced birding experiences that will appeal to both hobbyists and conservationists. Brands will compete on sustainability labeling, smart product ecosystems, and region- and species-specific birding kits.
Market Shifts: A Comparative Analysis 2020 to 2024 vs. 2025 to 2035
| Market Shift | 2020 to 2024 Trends |
|---|---|
| Regulatory Landscape | Basic product labeling, pet food-grade compliance |
| Technology Innovations | Decorative feeders, basic water fountains, manual ID books |
| Market Adoption | Urban/suburban backyard hobbyists, older demographics |
| Sustainability Trends | Recyclable packaging, plastic-free feeder options |
| Market Competition | Dominated by Wild Delight, Kaytee, Perky-Pet, Droll Yankees |
| Consumer Trends | Interest in leisure birdwatching and passive feeding |
| Market Shift | 2025 to 2035 Projections |
|---|---|
| Regulatory Landscape | Introduction of eco-labels, biodiversity-impact disclosures, and anti-microbial coating certifications |
| Technology Innovations | Smart feeders with cameras and species recognition, solar-powered heating elements, mobile-integrated birding dashboards |
| Market Adoption | Growth in urban millennials, eco-conscious families, schools, and community gardens |
| Sustainability Trends | Biodegradable components, organic seed sourcing, zero-waste logistics, carbon-neutral branding |
| Market Competition | Entry of tech startups (AI birdwatching), eco-brand disruptors, and D2C subscription-based seed services |
| Consumer Trends | Shift to interactive birding, conservation engagement, and gamified nature tracking for kids and families |
The USA market is still dominant in the world, with a solid base of recreational birders, wildlife gardeners and consumers who care about conservation. The demand for dense seed mixes, squirrel-proof feeders and heated birdbaths is strong. Organizations like the Audubon Society and Cornell Lab of Ornithology are still leading many bird-friendly programs, enabling even more market penetration.
| Country | CAGR (2025 to 2035) |
|---|---|
| USA | 3.5% |
In the UK, the market is driven by bird-friendly gardening campaigns, awareness about reduced bird populations and year-round enthusiasm for species such as robins, blue tits and finches. Bee-feeding retailers stress eco-friendly bee feeders, native nesting boxes, and organic seeds - with increasing buy-in from schools, old-age homes, and city balconies.
| Country | CAGR (2025 to 2035) |
|---|---|
| UK | 3.3% |
The move also comes in tandem with the increasing environmentally aware nature of consumer attitudes across the European Union, as well as vocal proponents for conservation societies focused on bird conservation. Countries like Germany, France and the Netherlands are focusing on the diversity of urban nature expanding supplies of natural bird food, wooden homes and do-it-yourself kits for bird watching.
| Region | CAGR (2025 to 2035) |
|---|---|
| European Union (EU) | 3.4% |
With urban greening activities and a greater interest in small bird feeders, balcony-sized birdbaths and birding as a soothing hobby, the market in Japan is showing slow but steady growth. Product uptake is further supported by a garden culture and seasonal birding which appeals mainly to older generations and outdoor enthusiasts.
| Country | CAGR (2025 to 2035) |
|---|---|
| Japan | 3.3% |
The South Korean interest in home gardening and eco-living is broadening the range of the market in wild bird supply. There is a rising demand for aesthetic birdhouses, hanging feeders, and integrated camera feeders, particularly in urban apartments and eco-parks.
| Country | CAGR (2025 to 2035) |
|---|---|
| South Korea | 3.5% |
Wild bird products market will continue to take flight new consumers increasingly are taking up backyard bird feeding, wildlife watching, and nature-based recreation, ensuring the wild bird products market continues to take flight.
The increasing popularity in terms of the contribution to aviary conservation, and supporting biodiversity will help drive demand, in terms of nutrient-rich feed types, innovative feeder design and sustainable packaging. Hobbyists and conservationists are fueling growing sales of mix and specialty feeders’ premium bird food that attract broad varieties. Market is divided by Feed Type, Feeder Equipment.
| Feed Type | Market Share (2025) |
|---|---|
| Premium Seed Blends | 27.4% |
Premium seed blends are expected to lead the market by feed type, accounting for 27.4% of global market share in 2025. These blends typically include sunflower seeds, safflower, peanuts, and dried fruits, designed to attract a broad range of wild bird species, including cardinals, woodpeckers, blue jays, and finches.
During breeding and migration, customers prefer premium blends because their purer formula contains less filler grains and more protein. As eco-conscious feeding practices grow, while also extending the food needs of aspiring avian hobbyists beyond seasons-long winter months, premium blends remain most sought-after within the category.
| Feeder Equipment | Market Share (2025) |
|---|---|
| Finch Feeders | 22.9% |
the finch feeders lead, with a market share of around 22.9% in 2025. These feeders have narrow feeding ports specially designed for finches, goldfinches and other similar small-billed birds, as well as for Nyjer and other small seeds.
Their fame stems from their ability to minimize seed loss, reduce spillage and cater to a highly desired avian category for backyard avians. As birdwatching became an upper-mass activity, and finches one of the most commonly observed visitors to feeders, finch feeders will continue to be best-sellers across North America and Europe.
Wild bird products sales are steadily climbing as more consumers become interested in establishing backyard bird watching and feeding opportunities and wildlife conservation. Important product categories include bird seeds, suet, feeders, houses, and accessories.
Growth is being driven by urban gardening culture, rising participation in environment-friendly hobbies and the expansion of online and specialty pet store sales. Business houses are pushing green packaging, packets of seed mixes for local species, and weather-resistant, long-lasting design of products.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Central Garden & Pet Company | 18-22% |
| Spectrum Brands Holdings, Inc. | 14-18% |
| Kaytee Products Inc. (a subsidiary of Central Garden & Pet) | 10-14% |
| Wild Delight (D & D Commodities Ltd.) | 8-12% |
| Pennington Wild Bird Seed (Central Garden & Pet) | 6-9% |
| Other Companies (combined) | 25-30% |
| Company Name | Key Offerings/Activities |
|---|---|
| Central Garden & Pet | In 2024, launched organic and non-GMO birdseed blends under the Pennington and Kaytee brands. In 2025, expanded smart bird feeders with app connectivity for backyard birdwatching enthusiasts. |
| Spectrum Brands Holdings | In 2024, through One Earth™ , introduced recyclable bird feeder lines . In 2025, released climate-adaptive feeders designed for extreme weather and year-round feeding. |
| Kaytee Products Inc. | In 2024, developed species-specific seed and suet blends . In 2025, launched enrichment-focused wild bird toys and natural habitat accessories to support ecosystem-friendly gardening. |
| Wild Delight (D&D Commodities) | In 2024, introduced premium, fortified wild bird foods with added vitamins. In 2025, expanded distribution to Europe and Asia , targeting premium bird lovers and pet retail chains. |
| Pennington Wild Bird Seed | In 2024, rolled out easy-pour packaging for bulk seed users . In 2025, introduced bee- and pollinator-safe garden birding kits including feeders and seed flower mixes. |
Key Company Insights
Central Garden & Pet (18-22%)
A leader in bird food and backyard wildlife care, Central owns top brands like Pennington and Kaytee, offering a wide variety of wild bird seeds, feeders, and eco-friendly accessories, with growing investments in connected devices and pollinator-friendly gardening.
Spectrum Brands (14-18%)
Spectrum’s commitment to sustainability and product innovation has made it a key player in durable feeders and habitat-focused products, supported by e-commerce expansion and wildlife advocacy partnerships.
Kaytee (10-14%)
Known for scientifically formulated blends and habitat enhancers, Kaytee’s wild bird offerings are widely used by both casual backyard birders and conservationists, with a strong focus on education and wildlife care.
Wild Delight (8-12%)
A premium brand offering nutritionally rich and species-targeted blends, Wild Delight appeals to serious bird enthusiasts and focuses on natural nutrition and international product expansion.
Pennington (6-9%)
Pennington targets the mass-market and home gardening audience, offering affordable, high-volume seed options and garden integration kits, helping it gain wide distribution in big-box retail.
Other Key Players (25-30% Combined)
The overall market size for the wild birds products market was USD 5,699.4 Million in 2025.
The wild birds products market is expected to reach USD 7,962.3 Million in 2035.
Growth is driven by the increasing interest in backyard birdwatching, rising awareness of wildlife conservation, growing demand for bird feed, feeders, and nesting products, and expansion of eco-friendly and sustainable product lines.
The top 5 countries driving the development of the wild birds products market are the USA, Canada, the UK, Germany, and Australia.
Premium Seed Blends and Finch Feeders are expected to command a significant share over the assessment period, supported by seasonal demand patterns and hobbyist interest.
Wild Birds Products Market
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